Ekornes Inc. Announces 2010 New Product Introductions
Stressless with ErgoAdapt™Technology Among Highlights for Las Vegas Market
Las Vegas, NV, January 2010 – Ekornes, Inc. will roll out several new products at the winter market here including a revolutionary new technological innovation called ErgoAdapt system featured on 2 new Stressless sofas, the Stressless E200 with ErgoAdapt and Stressless E300 with ErgoAdapt. The new sofas are a brand extension to the current Stressless line.
“We are excited to introduce a brand new technology to the furniture industry,” says Peter Bjerregaard, President, Ekornes, Inc. Our patent-pending system ErgoAdapt is the next generation of innovative sofa technology that adds a whole new dimension of adjustable comfort to a sofa and chaise.”
The Stressless E200 and E300 sofas feature a fixed back with a new moving seat function called ErgoAdapt which very subtly moves the front of the seat cushions under the knees providing total support when sitting.
“The Stressless E200 with ErgoAdapt and E300 with ErgoAdapt sofas are extremely stylish lounging sofas with particularly large seat cushions to enhance the relaxing experience,” says Bjerregaard. “They are designed for maximum comfort and stay completely flat when you are lying down.”
Components include a chaise lounge which can be used alone or set up modular style alongside a traditional sofa. Cushions are interchangeable in leather and fabric for ultimate customization.
Benefits of the new Stressless E200 and E300 with ErgoAdapt system include:
·Seat in balance gives perfect support and comfort
·Seat automatically adjust to right angle and gives you perfect support
·Soft, deep sink-into comfort
·Equally comfortable in all positions
·Flat, deep seats for sleeping comfort
·Angled seats for effortless sitting comfort
Ekornes will also introduce a new recliner family called the Stressless Oxford recliner group. Available in small, medium and large sizes for a perfect fit, the Oxford family of recliners has a new cushion design for added comfort and style.
Established in 1934 in Sunnmore, Norway, Ekornes is the largest furniture manufacturer in Scandinavia with brand names such as Ekornes®, Stressless® and Svane®. Products include Stressless® recliners, sofas, loveseats and accessories; Ekornes® Collection sofas; and Svane® mattresses.
Known as the Innovators of Comfort™, the company’s Stressless® seating is endorsed by the American Chiropractic Association for proper head and lumbar support. The world-famous Stressless® recliner features the patented Glide System that adjusts automatically, allowing body weight to determine the proper level of support.
A GREENER APPROACH: NEW ECO-FRIENDLY FABRIC PROGRAM FROM MAKER OF STRESSLESS® SEATING
LAS VEGAS, Feb. 9, 2009 –Speaking to the worldwide eco-friendly trend with a nod to comfort, fashion and durability, Ekornes Inc. introduces the International Fabric Collection. The 66 new fabrics, designed to coordinate with Ekornes leathers, are available on all Stressless® and Ekornes® seating. “Before launching our new fabric collection, the product development team in Norway conducted considerable research about what kinds of fabrics would work across the globe,” says Peter Bjerregaard, Ekornes president. “It took close to a year to find the most beautiful, most comfortable, most durable and most health-conscious fabrics available with international appeal. We are thrilled with the results.” In keeping with the company’s longstanding commitment to protect the environment, each of the new fabrics meets Ekornes’ green standards. “Like other components of Stressless® seating, our fabrics are recyclable,” Bjerregaard says. “They also are fire-retardant and manufactured without the use of harmful chemicals in environmentally accredited mills, which protects both consumers and the environment.” Exceedingly durable and easy to clean, the fabrics meet stringent abrasion and color fastness requirements. Each must meet or exceed 40,000 cycles minimum on the Martindale abrasion test and five minimum on the color fastness scale. At the same time, the fabrics are soft and comfortable. “At Ekornes, we are known as the Innovators of Comfort™,” Bjerregaard says. “Chenilles, velvets, and micro-denier suedes are among the touchable fabrics in our new program.” With subtle sophistication in a wide range of colors and textures, the new fabrics perfectly complement the 59 colors available among the four grades of leather. Priced at 10 percent less than the lowest grade of leather (with the exception of Dinamica, a micro-denier suede) the fabrics have an upscale feel and provide an abundance of design options. The International Fabric Collection is organized into five categories: Cocoon, a soft chenille offered in 11 colors; Placidus, a tight-weave chenille in eight colors; Natura, a woven jacquard in 11 colors; Oasis, a velvet with a deep pile in 20 colors; and Dinamica, a micro-denier suede in 16 colors. “The new fabric program provides our customers with yet another option to personalize their seating,” Bjerregaard says. “Because each of the 66 fabrics has been specially selected and approved, consumers can be sure every Ekornes fabric meets the highest standards of design, quality and comfort.”
Ekornes wins important copy case in Germany
Ekornes has won an important copy case against Himolla Polstermöbel GmbH, one of the largest furniture manufacturers in Germany. Himolla must stop all sales and marketing of the recliner Zerostress in Germany, as it is considered to be a copy of Stressless.
Himolla presented their new recliner under the name Zerostress during the international furniture fair in January 2009. Ekornes reacted immediately to the similarity to Stressless, and took the case to court in Cologne (Landesgericht Köln). The court has now decided (12.11.2009) that the chair from Himolla is a copy of Stressless from Ekornes. The court especially put weight on the hourglass-shaped base, which has been a known characteristic for Stressless since 1981.
Himolla has the possibility of appealing the decision.
Ekornes has previously won copy cases in other countries where Stressless has been copied. In 1999, Ekornes won an important case against one of the major manufacturers in the USA, Lane Industries, and in 2006 the company won a copy case against the Danish furniture chain Biva. Ekornes has also won copy cases in other countries.
Stressless Spirit
Zerostress from Himolla
EMBRACE THE HEALTH OF YOUR SPINE WITH STRESSLESS® SEATING BY EKORNES INC. HIGH POINT, N.C., April 7, 2008 – What did you ask your back to do for you today? Carry heavy boxes? Stretch to reach a top shelf? Hunch over a computer screen? Lift a wiggly toddler? Maybe it’s time to think about what you can do for your back. “After a long day of back-breaking activity, give your back a break,” says Peter Bjerregaard, president of Ekornes Inc., producers of Stressless® seating. “Sink into the comfort of a sofa or chair that actually enhances the health of your spine.” Stressless® seating, which is endorsed by the American Chiropractic Association (ACA) for proper head and lumbar support, features a patented Stressless® Glide System that adjusts automatically, allowing body weight to determine the proper level of support. The lumbar support system matches the changing contours of your lower back, and as the chair glides to recline, the lumbar area curves outward for continual support. “The average person spends a great deal of time sitting in chairs and sofas,” Dr. Donald J. Krippendorf, former president of the ACA, said when first announcing the association’s endorsement in 2003. “Therefore, it is very important to choose furnishings that are built using sound ergonomic principles. Ekornes uses those very principles, and that is why the ACA is proud to endorse Stressless® seating by Ekornes.” Between 80 and 90 percent of the population suffers from spinal pain at some point, according to the ACA. Chronic neck and back pain may be caused by injury, aging, poor posture, obesity or weak abdominal muscles. Stress or emotional tension also can cause pain and stiffness. “According to the ACA, half of all working Americans report having back pain each year,” Bjerregaard says. “In fact, it is one of the most common reasons for missed work, and it is second only to upper respiratory infections as a reason for doctor’s visits. Americans spend at least $50 billion each year trying to find relief from back pain.” Among the ACA’s recommendations for good spinal health is proper seating position. ACA experts recommend sitting with your knees slightly higher than your hips, keeping your head up and your back straight, while trying to maintain the natural curve in your lower back. In addition to Ekornes’ patented Stressless® Glide System, the Patented Plus™ System moves the headrest slightly forward as the chair reclines, allowing for easy reading, TV viewing or Internet surfing. A quick adjustment allows the headrest to lay flat for maximum relaxation. Ekornes Inc. was the first company to offer all recliner styles in two or sometimes three sizes to provide ultimate comfort for all body types. The company also produces sofas, with individually reclining seats, in styles to match the Stressless® recliner designs. “After a long day of walking, lifting, stretching – and yes, sitting – treat your back to the support it deserves,” Bjerregaard says. “With Stressless®, we promise state-of-the-art comfort, function and quality. That’s why we’re known as the Innovators of Comfort™.”
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